When you’re working hard to increase your site’s search performance, one of the things you should do is to reduce a high bounce rate. In other words, a high bounce rate is a symptom that something is wrong in the strategy – you’re not attracting the right people to your pages.
When a user (e.g., customer, prospect, or reader) visits your site on any page and leaves without visiting other pages on the same domain, that’s a bounce. Your bounce rate is the percentage of all users who enter and exit on the same page without any clicks to other pages on your site.
1) Improve your Content’s Readability
One reason your target customers leave your site is a lack of readability. User experience begins when your content is readable and legible. Specifically, large chunks of text scare readers away, so avoid it.
2) Avoid pop-ups
Recent survey states that 70% of users find irrelevant popups to be annoying. While most of them still hate popups. Some marketers use aggressive or even bullying language in their popups, which makes visitor’s departure more likely. Among site owners and marketers, it’s an intensely debated topic: whether to use popups or avoid them.
3) Speed up your page load up time
Consumers expect a web page to lead in 2 seconds or less. After 4 seconds, consumers will no longer wait for your site to load. They’ll just move on to the competitor’s site.
In short, slow loading of your site can destroy your business and discourage potential customers from buying from you.
4) Target keywords with high value key words
Keywords can make or break your content marketing campaign. If you want to improve search performance, start targeting high-value keywords because that’s where the high-value traffic is.
A perfect high-value keyword sits at the intersection of four important metrics:
5) Write attractive meta description for Search Users:
Meta descriptions are HTML attributes that describe what a particular web page is about. Search engines use meta descriptions to display a snippet of your web page so that users can determine whether a particular search result is right for them just by reading the description.
The optimal length for a meta description is 170 characters. If a web page description is longer, the remaining will not show in the search results pages. Rather, you’ll see an ellipsis (…) at the end.